Developing Key Account Strategies
presented by Bill Brooks
Add To Cart - Audio CD ($39/cd)
Add To Cart - Immediate Download ($39/download)
Add To Cart - $249 Individual Training Package includes all the downloads on this site plus all upcoming live teleseminars. (Click here for details.)
Defining, targeting and penetrating potential key customers can
be a major source of revenue for any organization.
You see, there
are 2 types of customers:
- Transactional
buyers who need only 1 or 2 of your products or services and want
to move on
- Long-term
buyers who need what you offer on a lasting and ongoing basis.
Frankly, the
second type of buyer is the one you want to pursue.
If
you believe every customer is the same, you are wrong!
Developing Key
Account Strategies teleseminar will show managers how to win those
accounts that:
- Are the
most profitable
- Provide
long term revenue
- Are less
concerned about the cheapest price
- Provide
the greatest ROI once established
You'll Learn:
- How to identify
your key accounts in the first place
- Vertical
integration strategies
- How to position
yourself and your organization in the terms your customer wants
- Working
for repeat sales - the insider secrets
- How to make
sure your key accounts don't exploit the relationship
- Approaching
key account management consultatively
Add To Cart - Audio CD ($39/cd)
Add To Cart - Immediate Download ($39/download)
Add To Cart - $249 Individual Training Package includes all the downloads on this site plus all upcoming live teleseminars. (Click here for details.)
