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Jerry Hocutt Sales Tools

From Cold Call To Appointment - presented by Jerry Hocutt (CDs)

1. Keeping your foot out of your mouth

  • 7 questions that get the answers you want.
  • Practice Problem/Need/Solution technique to change their beliefs about you and your product/service.
  • The Eureka! technique will show you what to say, what questions to ask, and what will be expected of you.
  • Use the Internet to do your research and homework before you call.

2. Getting your foot in the door

  • Use 2 voice mail techniques to get them to take your phone calls.
  • Get permission to meet with them by distinguishing yourself from your competition in less than 30 seconds.
  • Follow 5 steps to create your own mail program that will ensure they take your first call.

3. First impressions are everything

  • It's the "trivial" things you do that instill, or lose, trust. Understand the words and body language skills that will get you the appointment.
  • Should you send a brochure before you call? If you do, find out what that says about you.

4. Get your calls returned

  • Strategies that obligate the prospect to call you back.
  • If you ask this very simple question, you will double your chances they will return you call.
  • Use "Just the Fax" to increase your chances of getting calls returned.
  • When do you give up? There's a difference between being persistent and stalking.

5. Thinking on your feet

  • Use the Magic 6 technique to predict what others will do and say.
  • Understand the 4 basic personalities, and what motivates each to make an appointment with you.
  • There's a large group of people who are turned off by you and how you talk with them. Find out who they are and what you can do about it.
  • Look for specific nonverbal clues. You will know the answers and what to do before they even speak.
  • Pinocchio and Bill Clinton were right: Look at someone's nose to see if they are telling the truth.

6. Keeping your foot in the door

  • If you can't be the #1 vendor on their list, use two proven strategies to position yourself to be #2.
  • Use e-mail techniques that will make your prospects want to hear from you.
  • Use voice mail to keep your name in front of them, so when they're ready to buy they'll think of you first.


CD Price: $65.95

 

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