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Presentations
Last Updated: Apr 20th, 2005 - 10:52:16
Presentations
How To Present Your Product With No Resistance
How well do you tell your sales story with power, believability and behavior? How effective are you at virtually guaranteeing that your prospect will become a customer? Learn how in this week’s article by sales trainer Bill Brooks.
To present your product or service in a compelling and believable way, follow these two simple principles, no matter what you are selling. Here they are . . .
Apr 20, 2005, 10:51
Presentations
Put More "Sell" Into Your "Show And Tell" Sessions
(Note About Author: Seminar Is This Week - Registration Will Close Shortly. Are Your Salespeople Just "Winging It"? Getting your salespeople to learn, master and use a selling process sounds simple enough... but as a sales manager, you know how difficult it is to change your salespeople's behavior.
Start winning more business by attending our upcoming teleseminar "Implementing A Sales Process with Your Sales Team." http://www.salestrainingcamp.com/t_bbrooks_salesprocess.htm)
One of the most critical points in a sales situation is when you actually show your product or describe your service to your prospect. The way that you pass through the actual application stage of a sales situation can either make or break your sale. Today, the best advice in terms of this point of the sale is to trade the word “demonstrate” for the word “apply.” Here is the best way to apply your product or service to the wants, needs or problems of your prospects.
When you are to the application point of your sales presentation, you need to choose the most . . .
Jan 18, 2005, 14:22
Presentations
Which Makes A Better Presentation – You or Technology?
Attend Bill’s upcoming management teleseminar “Keeping Your Sales Reps Accountable.” If you can’t make the teleseminar, pre-order the cd for $20 off original cd prices. For more details, visit: http://www.salestrainingcamp.com/t_bbrooks_accountable.htm)
I was recently contacted by a sales representative who had been attempting to reach me about purchasing her services. Unfortunately, her letter had not gotten to me prior to her phone call. As a consequence, when she called to follow-up on the correspondence I wasn’t aware of who she was.
It was very obvious that she was excited about the possibility of selling me her services (that’s good), but was so enthusiastic that she made a 21st century error. What is it? . . .
Aug 31, 2004, 13:12
Presentations
The Structure Of Persuasion
Journalists are trained in writing clear, easy-to-digest information. They are taught a structural pattern, usually called "the funnel" or "the inverted pyramid," starting with the most important points and dwindling down to the less important stuff.
What about persuasion? We know that merely delivering a bunch of facts doesn't create much of an impression. Unfortunately, we may not know of a better alternative. Very few are ever trained in the most effective way to structure a persuasive message.
Persuasion is the most demanding form of writing. Part of that is because . . .
Apr 14, 2004, 14:17
Presentations
How To Present Your Product With No Resistance
How well do you tell your sales story with power, believability and behavior? How effective are you at virtually guaranteeing that your prospect will become a customer? Learn how in this week’s article by sales trainer Bill Brooks.
To present your product or service in a compelling and believable way, follow these two simple principles, no matter what you are selling. Here they are:
People buy anything they will buy for their reasons, not yours (or mine)
Prospects expect salespeople to exaggerate the value of their product or service (you or me, included!)
Once you understand and accept these two realities what can you do about them? The first principle can be dealt with very easily and systematically by remembering two things . . .
Apr 14, 2004, 14:16
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